| The art of business is more than just the efficient | | | | to possible legal action if a minor should gain access |
| exchange of funds and services. To be successful in | | | | to your goods. For the best protection, choose tools |
| business, your brand should also represent security, | | | | that match data to more than just easily falsified |
| honesty and positive corporate citizenship. Your | | | | information, such as birth dates and ZIP codes. |
| customers should be confident that your business is | | | | Implement processes that verify a name, phone |
| willing to take any steps necessary to protect and | | | | number or Social Security number. |
| satisfy their best interests. When conducting business | | | | Consider Consumer Experiences |
| face to face, good corporate citizenship can be | | | | It is essential when choosing an age verification |
| supported by an outstanding interpersonal experience | | | | system to consider the experiences of adult |
| with store employees. But online, actions must speak | | | | consumers as well as those of underage consumers. |
| louder than words. | | | | A delicate balance exists between a truly |
| If your online business is one that deals in the | | | | comprehensive security program and a cumbersome |
| production, sale or distribution of age-restricted | | | | one. If your age verification program is too |
| products or content, good corporate citizenship is | | | | demanding, time consuming, or asks for information |
| especially important. Not only will being a good | | | | from the consumer that is outside his or her comfort |
| corporate citizen build and maintain a positive | | | | zone, you could be giving a potential customer a |
| relationship with consumers and the media, but it will | | | | reason to abandon his or her order or turn to a |
| also help you remain in compliance with all applicable | | | | competitor with a more convenient system in place. |
| federal laws. You know that online businesses dealing | | | | Look for an age verification system that integrates |
| in age-restricted products must implement an | | | | seamlessly into the consumer experience. Providing |
| effective means of age verification into their forms | | | | consumers with ease of use and prompt transactions |
| and transactions. In this article, we will discuss the | | | | while still maintaining thorough age verification |
| responsible application of age verification and how it | | | | standards will build confidence with adult audiences. |
| can benefit consumer relationships and your business | | | | Demonstrate Corporate Integrity |
| at-large. | | | | The advent of the Internet and the spread of |
| Choose Comprehensive Tools | | | | e-commerce has presented many new questions, |
| For as long as there have been age restrictions, | | | | concerns and challenges to our federal lawmakers. |
| youths have been able to find ways to get around | | | | Currently, there is no federal regulation standard for |
| them. Now that e-commerce has removed the ability | | | | moderating an age verification program. Therefore, |
| of store employees to identify attempted age fraud, | | | | the level of security your business self-imposes will |
| it’s essential that an age verification tool be used | | | | make a clear statement to your customers, partners |
| for help—an age verification tool that is | | | | and peers. By choosing a comprehensive and |
| comprehensive, accurate, and able to obtain | | | | accurate age verification system, you will be |
| information from a reliable data provider. Placing | | | | demonstrating that your business is one that cares |
| age-sensitive content or products behind inadequate | | | | about children and preventing them from gaining |
| verification tools can leave your business vulnerable | | | | access to inappropriate content and products. |