| Why don't banks and financial institutions give away | | | | collection. |
| toasters to lure people into becoming a customer | | | | Why They Work So Well |
| anymore? It's because nobody wants a toaster! | | | | The important aspect to remember is that each one |
| Nobody needs a toaster! Those days are gone. | | | | of these products will have your bank information on |
| People Are Smart | | | | them. The address, hours of operation, phone |
| People today are acutely aware of the various | | | | numbers, and a brief description of services are |
| financial institutions available to them. Radio and TV | | | | some of the data that can be emblazoned on the |
| ads saturate the airwaves until you can't stand | | | | product. Depending on what the item is, it can create |
| listening to them anymore. "We offer all that, and | | | | a phenomenal amount of exposure for your bank. |
| much, much more." You know what I'm talking about. | | | | Imagine giving a calendar to the local pizza shop |
| You've all heard or seen them. They are annoying. | | | | owner, who puts it on the cash register in his |
| Some Options | | | | restaurant. Every customer that goes to the counter |
| What alternatives are there to aggravating the public | | | | is going to be exposed to the information you had |
| with broadcast advertising? You could poke a high | | | | printed on that calendar. |
| priced ad in the local newspaper for and have a few | | | | Hundreds of Products |
| hundred people see it. Another choice would be to | | | | Refrigerator magnets are available promotional |
| have a company put up an expensive billboard sign | | | | products, as well as memo-boards and appointment |
| along interstate that runs through town, but | | | | calendars. There are hundreds of possibilities. In fact, |
| commuters become numb to the same old signage | | | | if I were to address all the possible products, this |
| and soon block it out. Hmmmm. What could a viable | | | | article would be as long as the United States Tax |
| alternative be? | | | | Code. |
| AHA! | | | | The bottom line is this: Promotional products work. |
| A tried and proven option is the relatively inexpensive | | | | They have been around since long before TV and |
| advertising promotional product. Yep...the little | | | | radio, and they continue to be popular due to the |
| 'giveaways' that people seem to love. Everyone | | | | great response they provide. Spread your financial |
| loves to pick up a free note pad or magnetic | | | | institution's name all over the area with these |
| business card for the refrigerator. I have a 'thing' for | | | | effective products and get the exposure you want. |
| magnetic calendars, myself, and have quite a | | | | |