| Free Stuff! | | | | receiver of the item the idea that it is truly worth |
| You've gotten them, seen them, perhaps even been | | | | something and is usable, while keeping your costs to |
| a little bit annoyed by them, but the key is that | | | | a minimum. It's interesting to look at recent history |
| you've held onto them. The items that we are talking | | | | when you are considering this. For instance, DVD's |
| about, of course are - in the current vernacular - | | | | used to be a highly valued promotional album, but |
| known as "swag." This, of course, refers to any item | | | | now they are just as likely to be immediately |
| whether it's related to your company's services or | | | | discarded. |
| not, that has your logo emblazoned on it. If at all | | | | Some Ideas. One of the hottest promo items these |
| possible, the best kind of swag for your company is | | | | days is flash drives that are emblazoned with |
| small samples of your product. That's not always | | | | company logos. At this point in time, anyway, they |
| going to work, however, especially if you offer | | | | are small, inexpensive to you, and likely to be held |
| services rather than goods. If that is the case for | | | | onto by whoever receives them, three things that |
| you, some tried and true ideas for swag include - | | | | always make for a great promotional item. Another |
| cloth tote bags, pens, cups and mugs, etc. The idea | | | | "evergreen" idea that we've seen not enough of, is |
| is to get your name and number out among the | | | | small journals, calendars, or address books that are |
| masses, along with a good idea of what it is your | | | | elegantly bound and eminently usable. The better the |
| company does. In order to get whatever swag item | | | | binding style of such an item, the less likely that it will |
| you have decided to produce into the right hands, | | | | be thrown away. Go to your local print shop, or just |
| you should keep an eye out for where lots of people | | | | take a good look around online, and peruse all the |
| are gathering. Conventions, concerts, festivals and | | | | different styles there are. Double loop wire booklets |
| the like. Sometimes, your neighborhood business | | | | are that classic journal style, and that binding method |
| alliance will put together entire bags full of swag and | | | | works well for address books too. Calendars can be |
| hire people to hand them out at these large events. | | | | bound in a number of different ways, but you want |
| If they don't, perhaps you could gather a few | | | | to make sure you keep the size pretty small, in case |
| together and do it yourself. There is no | | | | your receiver has to carry it around for a long time |
| overestimating the power of swag. | | | | at a festival or convention. |
| Give Them Something of Value. | | | | If you are interested in more information about how |
| There are a couple of things to keep in mind when | | | | the right Document Binding Style, can help your sales |
| you are doing a non-targeted sales promotion. One is | | | | promotion stand out, you might want to visit They |
| that you want to make sure that you are | | | | offer a great price on binding equipment and they |
| communicating your services strongly, and the other | | | | even offer Free Shipping on orders over $75.00. Plus, |
| is to create a perceived value of your goods or | | | | they carry a full line of Binding Accessories, of all |
| services through the item that you are giving away. | | | | styles, types and capabilities. Check it out today! |
| In order to do this correctly, you want to give the | | | | |