| A franchise is a business relationship through which | | | | service to the customers or clients. |
| the parent company or the franchisor authorizes a | | | | Gauging The Right Training And Education Franchise |
| franchisee to sell their goods and services in a | | | | Training and education is a part of the service |
| particular area. The franchisee has the right to use | | | | industry. Gauging the quality of the services provided |
| the technique, trademark but is bound by the | | | | by the franchisee is not always easy. The challenge a |
| business standards of the franchisor. | | | | prospective candidate will face is to weigh difference |
| The concept of franchising has caught up in the | | | | between the parent institute and the authorized |
| career training and education field. A number of | | | | institute. It could be that the parent institute is a |
| parent institutions have handed over training centers | | | | century old and has established its repute for |
| to franchisees today. This is an opportunity for | | | | decades. But that cannot be a scale to measure the |
| students who are not able to relocate to the parent | | | | success of a franchisee as the service provided is |
| institution itself due to various constraints. | | | | intangible. |
| The Franchising Advantage | | | | The success of a training and education franchise |
| Reasons why a franchise relationship is established | | | | largely depends on its manpower resources. Although |
| are many. From the franchisor point of view it is | | | | the course curriculum is from the parent institute, the |
| easier to extend their services to a wider base of | | | | faculty resource is a major criterion that needs |
| individuals with less operational hassles. The | | | | serious evaluation. Before enrolling into any program |
| franchising model is also cost effective for the | | | | you should take a few steps to find out about the |
| franchisor as it does not have to waste its resources | | | | resources on the program. You can talk to the |
| on manpower management and other administrative | | | | counselor at the institute, past or present students |
| costs. | | | | enrolled in the program or take opinion from others in |
| It is possible to expand the geographic presence | | | | the same field. Look for the qualification, experience |
| while making use of the franchisee resources and | | | | in teaching, hands-on industry experience and their |
| local expertise. The challenge for the parent company | | | | ability to deliver as a teacher. |
| is to make the authorized entity maintain the same | | | | It is always good to ensure that the franchisee |
| quality of business standards and ethics and ensure | | | | follows the course curriculum provided by the mother |
| that the customer satisfaction levels are not | | | | institute. Also make sure that you get all the benefits |
| compromised. | | | | assigned to students by franchisor, if any. For |
| From the franchisee point of view all that is required | | | | example, the price of the courseware might have |
| is capital and business acumen to flourish in that | | | | been included in the fee structure. You can also avail |
| particular field. The need for building goodwill and | | | | the infrastructure facilities such the library, computer |
| credibility of the brand is almost nil as it is taken care | | | | center or any other additional facilities that has been |
| of by the parent company. This makes it easier to | | | | authorized to the students as per the franchise |
| concentrate on the business and deliver quality | | | | agreement. |