| Got knowledge? Got an enthusiastic target market? | | | | 2. Posters |
| Then there's no reason to stick to books, ebooks, | | | | Posters are as popular today as they were when |
| audios and videos to convey your expertise. Many | | | | you were you were in college and for the same |
| more creative options abound, and give you the | | | | reasons - they can decorate a wall and convey a |
| chance to entice an unsure buyer to make an initial | | | | message better than anything smaller. They can also |
| purchase as well as have something appealing for | | | | serve as larger-than-life-sized reminder cards. Nearly |
| followup sales. | | | | anything amusing or educational can be made into a |
| Creative packaging also gives you a significantly | | | | saleable poster. |
| better shot at magazine and web publicity. Years | | | | Special poster printers can create full-color posters |
| ago, for example, I reformatted the contents of an | | | | for you in bulk for resale, while Cafepress and Zazzle |
| audiotape as a 10-installment seminar on colorful | | | | are suitable for creating posters in ultra-small |
| postcards. Entrepreneur Magazine thought it was | | | | quantities or on demand. |
| cute, and ran a little story about my inventive new | | | | Cafepress - |
| product, "The Procrastinator's Penpal," with a photo | | | | Zazzle - |
| and my contact information. | | | | 3. Puzzles |
| For each creative packaging option, I've provided links | | | | Just about any kind of puzzle you can buy |
| for resources or examples. | | | | ready-made, you can also commission as a puzzle |
| 1. Reminder Cards | | | | containing content that you specify. That includes |
| Imagine colorful, well-designed "cheat sheets" that | | | | jigsaw puzzles, crossword puzzles, word-search |
| lots of people would find it useful to refer to often, | | | | puzzles, Rubik's cubes, mazes, word jumbles, |
| and you have a product. Years ago I repurposed a | | | | cryptograms, etc. Sell thematic puzzles with insider |
| sidebar from my book Persuading on Paper into a | | | | clues or content one by one or in a collection. |
| proofreading checklist. I printed it out on one sheet | | | | Crossword Compiler Software - |
| of good quality paper, both sides, laminated it and | | | | Custom Jigsaw Puzzles - |
| included it as a component of an information product | | | | 4. Stickers |
| kit. | | | | Stickers in your product line can be humorous or |
| Bankers Online sells a colorful, postcard-sized reminder | | | | practical. The category includes bumper stickers, |
| card on the telltale signs of bogus IDs in packs of 50 | | | | stickers intended as labels, warning stickers, name |
| for easy reference by tellers and other bank | | | | tags, promotional messages, indicators of credentials |
| employees. The more highly designed such items, the | | | | or affiliations, reward stickers for kids, business |
| less temptation buyers will have to snitch your idea | | | | reminders and more. |
| and duplicate it on their own. You're best off going | | | | Custom Made Stickers - |
| with a printing company that specializes in postcard | | | | Personalized Bumper Stickers - |
| production for this printing this type of card | | | | These ideas just scratch the surface of the |
| cost-effectively in large quantities. | | | | possibilities! There are at least 97 more options for |
| Laminated Reference Guides - | | | | creative product and service formats in which you |
| P.L.E.A.S.E. System Reminder Cards - | | | | can package and sell what you know. |